See it. Try it. Then buy it.

Make every online product feel physically present.

TryAI Labs turns an ordinary 5‑second phone video into a light‑reactive, physics‑aware 3D asset — so marketplaces can show shoppers what they're actually buying, at catalog scale.

<10 min
video to deployable asset
<50 lines
of SDK integration code
<12 MB
on-device SDK footprint
The problem

A flat photo can't carry the weight of a purchase decision.

Shoppers can't judge scale, depth, or how a material actually behaves from a product photo — so they guess, order the wrong thing, and send it back.

20–30%
average return-rate exposure across online retail categories, driven largely by items that didn't match buyer expectation.
Flat
is what every listing photo has in common — no texture, no true volume, no sense of how a garment drapes or a sole flexes.
  • Static AR meshes look pasted on top of a scene, not present in it
  • Lighting and shadows are baked in, so they never match the room
  • Soft goods stay rigid — they don't flex, drape, or respond to a surface
Result: lower conversion, higher returns, weaker marketplace liquidity.
How it works

One merchant capture becomes a deployable 3D product.

Built for platforms that publish thousands of fresh listings a day — not a handful of handcrafted hero SKUs.

CAPTURE

A 5–10 second video

A seller films a quick multi-angle pass on their phone — no rig, no studio, no special hardware required.

CONVERT

Neural reconstruction

NeRF and 3D Gaussian Splatting rebuild the object as a dense, spatially accurate point cloud in the cloud.

RENDER

Relit and physics-ready

PBR materials, environment-matched lighting, and physics shaders turn the reconstruction into a product a shopper can trust.

Architecture

Cloud reconstruction. Edge rendering.

High-concurrency cloud nodes carry the neural processing load, so the on-device SDK stays instant for the shopper.

Design principle: expensive neural work happens once — fast, immersive rendering happens everywhere.
01 · Upload

Quick capture

Merchant records a short multi-angle video on their phone.

02 · Segment

Isolate the asset

A vision model separates the product from background and noise.

03 · Reconstruct

Parallel optimization

3D Gaussian Splatting and NeRF passes run concurrently in the cloud.

04 · Optimize

Decimate & compress

The asset is packaged down to lightweight .gltf / .usdz output.

05 · Present

Relit on-device

The SDK renders a physics-aware product, matched to local light.

Core technology

Realism without studio friction.

The moat isn't 3D creation on its own — it's automated material, lighting, and physics translation, run at catalog scale.

01Automated neural reconstruction

Builds dense point clouds directly from ordinary 2D video — no photogrammetry rig, no controlled studio environment.

02Dynamic ambient relighting

Strips out the original capture lighting entirely, then applies PBR shaders that match whatever light the shopper's own camera sees.

03Kinematic mesh simulation

Constraint models simulate weight, flex, and drape, so soft goods behave like fabric instead of rigid plastic.

What the shopper sees

A product that looks like it belongs in their room — not a sticker laid on top of it.

Market

Product visualization is becoming infrastructure.

The initial wedge: high-volume marketplaces where every listing needs to earn buyer confidence on its own.

$120B+
TAM
$8.4B
SAM
$250M
SOM
Primary wedge

Curated peer-to-peer and managed marketplaces — streetwear, vintage, electronics, specialty hardware.

Expansion

Enterprise DTC brands and storefront networks that need automated 3D catalog scaling.

Why now

Consumers already expect immersive shopping; marketplaces need conversion and return-rate levers with clean API economics.

Competitive position

Platform scale beats hand-built 3D.

TryAI turns 3D from a services workflow into a high-throughput infrastructure layer.

TryAI LabsStandard mobile ARLegacy 3D studios
Asset creationFully algorithmic AIManual asset creationHand-modeled by artists
IngestionStandard 2D videoComplex 3D model filesStudio photogrammetry rigs
Turnaround< 10 minutesDays to weeks of devWeeks per SKU
RealismDynamic light + physicsStatic WebGL texturesHigh quality, rigid meshes
ScalabilityAPI concurrencyManual tuning bottleneckNot built for platform scale

Moat: automation + realism + catalog-scale concurrency.

Go-to-market

Remove developer friction, then scale enterprise.

Land with developer velocity where catalog volume matters most. Expand with measurable marketplace economics.

PHASE 1 · MONTHS 1–12

Land with developer velocity

Drop-in SDK

Native iOS SwiftUI and Android Kotlin wrappers, targeting under 50 lines of integration code.

High-volume beta

Power-seller access inside peer-to-peer marketplaces to generate real ROI proof.

PHASE 2 · MONTHS 13–24

Scale into enterprise

Commerce connectors

Native integrations with Shopify Plus and Salesforce Commerce Cloud.

Technical enterprise sales

Sales engineers pitch product and engineering leaders with live catalog demos.

Business model

SaaS base, plus compute-linked revenue.

Monthly invoice = Base subscription + (volume processed × compute surcharge)

Core
$149/mo
  • 50 generations included
  • $2.50 incremental, per item
Scale
$799/mo
  • 400 generations included
  • $1.75 incremental, per item
Enterprise
Custom SLA
  • Dedicated compute nodes
  • Private cloud / on-prem options
$0.32
marginal GPU compute cost, per item
$1.10
target enterprise contract price, per item
~70.9%
target infrastructure gross margin
Roadmap

Pipeline optimization now, developer API next.

H1 2026

Core pipeline optimization

Async neural pipeline compilation, with provisional patents filed for lighting extraction and PBR translation.

H2 2026

Platform hardening + pilots

Closed beta across 15 streetwear and collectible-apparel marketplaces, with the SDK held under a 12 MB footprint.

H1 2027

Commercialization

Open the developer API and raise a $3.5M seed round to expand technical customer success and engineering.

Seed ask $3.5M — engineering, customer success, marketplace integrations

Give every listing a physical presence.

We're opening early SDK access to marketplace teams who want to cut return rates before their next catalog push.